Why CluedIn is the #1 Choice for Master Data Management on Microsoft Azure

As enterprises scale, so does the complexity of their data. Fragmented data sources, inconsistent records, and siloed departments create a lack of trust in information. MDM addresses these challenges-but only when it integrates seamlessly into your existing cloud infrastructure. For Azure-centric businesses, CluedIn offers a native, purpose-built solution that turns messy data into trusted, usable assets.


The Azure Ecosystem Advantage

CluedIn isn't just compatible with Azure-it's built for it.

  • Over 27 native integrations with Azure services including Azure Data Factory, Synapse, Power BI, Microsoft Purview, and Microsoft Fabric

  • Native deployment via the Azure Marketplace - Your data remains securely within your Azure tenant

  • Deep infrastructure alignment with Azure security, scalability, and resource optimization

These integrations allow businesses to operationalize high-quality data across analytics, AI modeling, and productivity platforms effortlessly.

 

Empowering the Business with Accessible MDM

Traditional MDM platforms are often siloed within IT. CluedIn breaks this mold by enabling both technical and business users to manage and contribute to master data.

  • User-friendly interfaces designed for business technologists

  • Collaboration-first design philosophy aligned with Microsoft's vision

  • MDM AI Assistant powered by Azure OpenAI to assist users in managing and understanding data

This democratized approach ensures data quality is continuously maintained across all departments.

 

Deep Data Management Capabilities

CluedIn provides a full suite of advanced MDM tools that work natively with Azure's cloud infrastructure:

  • Automated data consolidation from disparate sources

  • Data quality management including cleansing and enrichment

  • Real-time governance and lineage tracking

  • Synchronization of master data across systems and business functions

The result: a single source of truth that improves decision-making and operational efficiency.

 

Built-in Enterprise-Grade Security and Compliance

Data privacy and protection are critical. CluedIn's MDM platform aligns with Azure's enterprise-grade security framework:

  • Encryption at rest and in transit

  • Role-based access controls

  • Full audit trails

  • Support for regulatory standards including GDPR

These features give organizations confidence to manage sensitive and regulated data responsibly.

 

Designed for Scale and Future Growth

Unlike legacy MDM solutions adapted for the cloud, CluedIn is cloud-native from day one.

  • Consumption-based pricing

  • Horizontal scalability for growing data needs

  • A future-proof architecture designed to evolve with Azure's capabilities

CluedIn also maintains a dedicated Azure roadmap, ensuring continuous improvement and integration with the latest Microsoft technologies.

 

Realizing the CluedIn + Azure Advantage

For Azure-native organizations, CluedIn is more than an MDM solution-it's a strategic data enablement layer that integrates across your stack to drive transformation.

Businesses gain:

  • Faster time to value

  • More trusted data

  • Streamlined governance

  • Enhanced analytics and AI outcomes

 

Conclusion

For businesses entrenched in the Microsoft Azure ecosystem, CluedIn offers more than just MDM. It's a strategic enabler of enterprise data excellence-delivering trust, scalability, and innovation with every dataset.

If you're ready to unlock the full potential of your Azure investment, CluedIn is the clear choice for Master Data Management.

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